How you can benefit from it:

• Create a list of prospective customers that may want to buy one or more products: it will come in handy for future marketing strategies;
• Build a pre-launch strategy for some of your products and create a mailing list with interested users even before starting the sale;
• Leverage the scarcity principle to grow hype for those products that are not available yet or that are available in a limited quantity;
• Build targeted campaigns to push customers into buying as soon as the products they want are available (emails related to waitlist products usually have a significantly high conversion rate, between 10 to 15%!);
• Win back those lost sales and customers by suggesting alternative products similar to the ones they wanted to buy. By offering good alternatives in case of out-of-stock or unavailable products, you can also increase your customers’ loyalty and guarantee a positive purchase experience.